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Simply Speaking Email Marketing May Turn Off Sales Referrals
Being connected within the sales community, I receive a lot of emails. This past week I received an email from a colleague who was seeking either my direct business or sales referrals. Credit...
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Where's Your Sales Beef - Part 1
In 2001, Wendy’s had a series of commercials asking “Where’s the beef?” These commercials highlighted the quality of Wendy’s hamburgers and to differentiate their hamburgers from their competitors....
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The Human Desire to Control the Sales Closing Question
So you reached the end of the sales conversation and now, drum roll, comes the ultimate sales closing question. This one is a sure fire winner. You speak and nothing happens. No reaction, no comment....
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How Boring Are You to Your Sales Prospects?
Boredom is described as the “state of being weary and restless through lack of interest.” (Merriam Webster Dictionary) Boring is the action that creates that state of boredom. The last thing you want...
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Sales Prospecting in the 21st Century - Part 1
Sales prospecting is job one for most sales professionals unless they have sales leads being fed to them. Until salespeople find qualified potential ideal customers to buy their solutions, they will...
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The Essence of Executive Coaching Is...
Executive coaching is becoming a recognized sustainable solution to improve the business leadership performance of individuals. Yet, how often are people asked to explain the essence of this powerful...
View ArticleDon't Forget Your Business Cards When You Innovate
Business cards are prime marketing space. Yet how often are they forgotten when it comes to time to innovate. If innovation is all about change, the question is: “Does your business card reflects...
View ArticleAutomated Marketing Creates An Automated Response
Yesterday I received an automated marketing message via Twitter and it read as follows: “We think it’s wicked awesome that you’re following us and hope you’re getting value from our perspective on...
View ArticleEvergreen the Essence of Content Marketing
Content marketing is incredibly successful strategy and tactic for your buyers to begin to know you and trust you. To solidify this budding relationship requires fresh, relevant articles or what is...
View ArticleSales Is Truly About Buying, Not Selling
People continue to confuse the essence of sales and this confusion or lack of clarity is responsible for missed sales goals, unhappy customers, etc. My Dad said to be successful “people must first buy...
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